Peanuts for Allergies – Controversial Allegations Enough to Take the Rose out of Every Cheek

Controversial allegations have come to light that suggest senior executives at Vegemite created peanut allergies in efforts to reclaim some of their lost market share. A series of leaked emails allege operation ‘Down with P: V on Top’ was an ongoing take-down strategy that aimed to get peanut butter banned from schools and force parents to use allergy-friendly Vegemite.

One of the most shocking elements to the controversy was the alleged payment of school children to fake the illness Continue reading

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